Jr. NBA Youth Basketball (JNYB) is Canada’s national youth basketball program designed to develop fundamental skills, sportsmanship, and a love for the game of basketball. Canada Basketball and NBA Canada have partnered up to create this grassroots initiative to empower community basketball groups, facilities, and clubs across Canada in an effort to positively influence youth through the sport of basketball.

JNYB allows participants the opportunity to maximize their potential while promoting the importance of youth basketball as a vehicle to build character, discipline, and self-esteem. With each session, players have an opportunity to learn both basketball and movement skills, as well as mental and life skills.

The model for JNYB was established after extensive research of existing community basketball programs from across North America. The curriculum follows the guidelines of Sport Canada’s Long-Term Athlete Development [LTAD] Model and aims to give a holistic approach to athlete development. The program is geared towards youth between the ages of 5-12 and runs for 12 weeks, however, it is flexible in nature to allow local coordinators to adapt the program to their needs and resources within their community while keeping the core principles and philosophies intact.